GERVAIS GROUP LLC - Gervais Group`s SEO News and Advice: Despite the search engines currently giving a ton of their algorithm weighting to inbound links, the creation of quality content is still the factor that will ultimately make or break a website. Take a quick drive around the web and you’ll see content that ranges from high value to illegible content disasters.
That being said, producing illegible content is only one of many ways to publish content that will ultimately work against you. Here is a list of actions you can take to avoid publishing content that falls flat, lacks value, and/or is so bad that your readers are going to run away and never return.
1) Know your customer – Knowing who you’re writing for may seem like common sense but it goes deeper than just having a general idea. True knowledge of your customers entails having an understanding of what they’re buying and why they’re buying it. This understanding will allow you to address their needs directly in a manner that leads them toward buying your product or service. Just listening to the conversations that take place in relevant online groups or forums in your industry can shed a lot of light in this area.
2) Determine the best context to present your content – Presenting your content in the wrong context can send a confusing message to your readers. For example, a massage therapist presenting information in a “how to” context would be much better off presenting the benefits of massage. On the other hand, an auto mechanic presenting a “how to” on changing the oil would be presenting in the proper context.
3) Stick with your knitting – Stay on point with your area of expertise and make sure that your content is relevant to your brand and your products/services. Off-topic content may be alright with your regular readers but first time visitors looking for information on electronics will be clicking the back button if they land on your blog about kittens.
4) Have a third person evaluate and distribute your content – It’s always a good idea to have a third party to manage your content. These duties can include proofing, distribution, and measuring results
The quality of your content will ultimately determine the level of success for your website. For more information on SEO and your website, visit: SEO Company or call (800) 381-9358.
Showing posts with label seo news. Show all posts
Showing posts with label seo news. Show all posts
Monday, June 20, 2011
Gervais Group News - Evolving SEO in 2011
GERVAIS GROUP LLC - Business and Marketing News by Gervais Group Atlanta SEO Company: Search engine optimization evolves both gradually and suddenly as witnessed by Google’s recent Panda/Farmer update. Expect the following changes to continue into the rest of 2011 and beyond.
* Pay per Click (PPC) will get more expensive – Competition in the bidding process for PPC placement is rising as more businesses shift away from traditional advertising methods to online efforts. Combined with the well established trend showing that searchers click on and give more credence to organic search results, it may be time to re-evaluate the return on investment for any existing PPC campaigns.
* Search engines are transferring their love from content farms to social media – While they probably resent the content farm title, EzineArticles, Hubspot, and the like were the primary target of Google’s Panda/Farmer update and saw traffic drop off a cliff. Meanwhile, the major search engines are doing everything they can to show results that originate from social media sites. Even if you don’t plan to fully engage on these sites, you should have a monitoring system in place to see what is being said about topics relating to your business.
* Local search via smart phones will accelerate – If you’re not optimizing for local search, start now. The trend is entrenched in traditional search and is expected to ramp up faster as smart phones expand their slice of the mobile phone pie chart.
Consider these trends as you move forward with your SEO efforts. As always, vary your marketing strategy between multiple fronts because you never know where the next algorithm changes are going to be targeted.
For more information visit: SEO Company
* Pay per Click (PPC) will get more expensive – Competition in the bidding process for PPC placement is rising as more businesses shift away from traditional advertising methods to online efforts. Combined with the well established trend showing that searchers click on and give more credence to organic search results, it may be time to re-evaluate the return on investment for any existing PPC campaigns.
* Search engines are transferring their love from content farms to social media – While they probably resent the content farm title, EzineArticles, Hubspot, and the like were the primary target of Google’s Panda/Farmer update and saw traffic drop off a cliff. Meanwhile, the major search engines are doing everything they can to show results that originate from social media sites. Even if you don’t plan to fully engage on these sites, you should have a monitoring system in place to see what is being said about topics relating to your business.
* Local search via smart phones will accelerate – If you’re not optimizing for local search, start now. The trend is entrenched in traditional search and is expected to ramp up faster as smart phones expand their slice of the mobile phone pie chart.
Consider these trends as you move forward with your SEO efforts. As always, vary your marketing strategy between multiple fronts because you never know where the next algorithm changes are going to be targeted.
For more information visit: SEO Company
Thursday, June 16, 2011
The Reasons Your Visitors Are Bouncing off Your Site within Seconds - Gervais Group LLC
Gervais Group LLC - SEO News by one of the Top SEO Companies Gervais Group: As the sophistication (and maybe the ADD) of people searching the web for information increases, the reaction time when the “What’s in it for me” question upon arrival at a site isn’t answered immediately is pretty quick. In fact, estimating ten seconds for that reaction is being generous. The problem is, if your visitors don’t see immediate relevance for their search terms they will bounce off your site and head elsewhere looking for that site that can give them what they want. If your analytics are showing this type of activity, your site probably possesses one or more of the following characteristics:
* Your landing page isn’t relevant to the search term that’s driving visitors to your site. If a search term like “brides lose ten pounds in two weeks” is being used, the people that arrive on your landing page are going to be looking for information on how to lose ten pounds in two weeks. If they see content on planning a wedding when they land, they’ll leave as fast as they arrived.
* Your landing page has relevance but visitors have to search for it. This is better than not having relevance, but you’ll still lose a high percentage of visitors that are seeking immediate search gratification.
* Your content is written purely for search engines. If the same keywords keep popping up and drowning the rest of your content, your visitors aren’t going to see much value in what you have to offer. Instead, balance your content so that your readers see value and the search engines see relevance.
* The search terms you’re optimizing are too broad. Using generic keywords may deliver traffic, but your site will be relevant to only a small percentage of your arrivals. The rest will probably bounce off, refine their search terms a little, and end up elsewhere.
* Your content is dated. Having content that refers to old events in the present tense or snowfall during the summer makes it look like you’re not doing much with your site. Your products may not be time sensitive but visitors will be.
* Your navigation is too complicated. Frustrating your visitors is a bad thing. Make navigation simple so that your visitors can get around your site easily.
The importance of onsite SEO can make the difference between keeping visitors on your site to purchase your offerings and losing them to your competitors.
Gervais Group LLC specializes in delivering a great visitor experience for those arriving at your site, leading to consistently optimal results. For more information, visit: SEO Companies
* Your landing page isn’t relevant to the search term that’s driving visitors to your site. If a search term like “brides lose ten pounds in two weeks” is being used, the people that arrive on your landing page are going to be looking for information on how to lose ten pounds in two weeks. If they see content on planning a wedding when they land, they’ll leave as fast as they arrived.
* Your landing page has relevance but visitors have to search for it. This is better than not having relevance, but you’ll still lose a high percentage of visitors that are seeking immediate search gratification.
* Your content is written purely for search engines. If the same keywords keep popping up and drowning the rest of your content, your visitors aren’t going to see much value in what you have to offer. Instead, balance your content so that your readers see value and the search engines see relevance.
* The search terms you’re optimizing are too broad. Using generic keywords may deliver traffic, but your site will be relevant to only a small percentage of your arrivals. The rest will probably bounce off, refine their search terms a little, and end up elsewhere.
* Your content is dated. Having content that refers to old events in the present tense or snowfall during the summer makes it look like you’re not doing much with your site. Your products may not be time sensitive but visitors will be.
* Your navigation is too complicated. Frustrating your visitors is a bad thing. Make navigation simple so that your visitors can get around your site easily.
The importance of onsite SEO can make the difference between keeping visitors on your site to purchase your offerings and losing them to your competitors.
Gervais Group LLC specializes in delivering a great visitor experience for those arriving at your site, leading to consistently optimal results. For more information, visit: SEO Companies
Subscribe to:
Posts (Atom)