Gervais Group - News by SEO Company Gervais Group LLC : Article marketing usually plays a significant role in any type of SEO campaign. The practice is the creation and distribution of informative content for the purpose of raising the profile of a company and its products or services. The focus of this distributed content is to provide information and add value for the reader and is generally not written specifically as sales material.
Article marketing serves several purposes in an SEO campaign;
* Article marketing develops trust, credibility, and authority with a target market by providing information that will help that market solve a problem or improve their situation.
* Lead Generation – Articles distributed across the web incorporate links back to a specific landing page on the website. These links deliver traffic and also carry weight in the algorithms used by search engines to rank site pages.
* Lead nurturing – Prospects typically don’t buy on the first visit to a website. Article marketing builds the relationship with these prospects to increase the odds that they will eventually make a purchase.
To maximize the SEO results of article marketing:
* Don’t make it promotional. The best content used in article marketing informs the audience on how to solve a problem or make their life better in some way.
* Incorporate your keywords. Make sure you are using the keywords in your text that your SEO campaign is optimizing.
* Make it relevant. The content must relate back to your website, products, and or services in some way.
* Make the connection between where the reader is now and where they will be (or how they will feel) once their problem is solved.
* Write it well. Producing poorly executed content will actually do more harm than good. Well written content, on the other hand, will build your credibility and authority on your topics, products and services.
* Provide proof and/or references if at all possible. Your content will be assumed to have some bias by the reader but bringing in third party verification of what you’re saying can alleviate that perception.
Article marketing for an SEO campaign on the web can be much more effective and a lot less expensive than going through traditional advertising channels. For more information, visit: Best SEO Companies or call (800) 381-9358.
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