Gervais Group LLC - News and Advice by Gervais Group Atlanta SEO Company - If your business relies on customers from its local area, you have to focus on driving those customers to your location using local SEO techniques. The primary advantage of focusing on local search is that you are competing only against the other businesses that are in the same industry and in the same area as your business. This makes local optimization a very cost effective solution that can yield results much faster than competing on a national or global scale.
Here are a few tips to maximize the returns of your local optimization efforts:
* Submit your website to local directories – Google, Yahoo, and Bing all have local search capabilities. These directories are now the primary venue that people use to find local products and services.
* Add your address and other contact information to the footer of each page – This helps to define your location with search engines and your potential customers. One thing to leave out; your email address. Advertising your email address will leave you with an inbox full of spam. Instead, allow visitors to fill out a form to email you without publishing your email address.
* Make your location part of the keywords you are optimizing – Add your location to your keywords to define your area of service. Searchers are increasingly using a city or county name along with their search terms. An example would be: “Smith City plumber”. Local SEO tactics can push you to the top of search engine rankings as your search terms become more specific.
* See what the others guys are doing – See what your local competition is doing in terms of their local SEO efforts. This will provide SEO opportunities for terms that have been overlooked.
* Optimize separate pages for bordering and/or nearby towns – This expands your reach while still keeping your efforts focused on your local area.
* Use your location’s abbreviations and/or nicknames – Local searches often include these terms instead of the full name of the town. Create separate pages for these search terms as well.
Local SEO provides a huge opportunity for businesses to reach out to their local audience in a much more cost effective manner than through traditional advertising. To see how local SEO can benefit your business visit: SEO Companies or call (866) 530 7703.
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