Monday, June 20, 2011

SEO and Dodging Content Disasters - News by GERVAIS GROUP LLC

GERVAIS GROUP LLC - Gervais Group`s SEO News and Advice: Despite the search engines currently giving a ton of their algorithm weighting to inbound links, the creation of quality content is still the factor that will ultimately make or break a website. Take a quick drive around the web and you’ll see content that ranges from high value to illegible content disasters.

That being said, producing illegible content is only one of many ways to publish content that will ultimately work against you. Here is a list of actions you can take to avoid publishing content that falls flat, lacks value, and/or is so bad that your readers are going to run away and never return.

1) Know your customer – Knowing who you’re writing for may seem like common sense but it goes deeper than just having a general idea. True knowledge of your customers entails having an understanding of what they’re buying and why they’re buying it. This understanding will allow you to address their needs directly in a manner that leads them toward buying your product or service. Just listening to the conversations that take place in relevant online groups or forums in your industry can shed a lot of light in this area.

2) Determine the best context to present your content – Presenting your content in the wrong context can send a confusing message to your readers. For example, a massage therapist presenting information in a “how to” context would be much better off presenting the benefits of massage. On the other hand, an auto mechanic presenting a “how to” on changing the oil would be presenting in the proper context.

3) Stick with your knitting – Stay on point with your area of expertise and make sure that your content is relevant to your brand and your products/services. Off-topic content may be alright with your regular readers but first time visitors looking for information on electronics will be clicking the back button if they land on your blog about kittens.

4) Have a third person evaluate and distribute your content – It’s always a good idea to have a third party to manage your content. These duties can include proofing, distribution, and measuring results

The quality of your content will ultimately determine the level of success for your website. For more information on SEO and your website, visit: SEO Company or call (800) 381-9358.

1 comment:

  1. Here is a record of activities you can take to prevent posting material that drops smooth, does not have value, and/or is so bad that your visitors are going to run away and never come back.
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