Boiling it Down to the Three Functions of Search Engine Optimized Content

Gervais Group LLC - SEO Industry News by Gervais Group:
The content that your prospective customers see, whether it’s on or off of your website will ultimately prove to be the key factor in whether your SEO campaigns deliver results or not. To that end, multitasking with your search engine optimized content can serve to advance your online business dramatically. SEO that works builds from a foundation of search engine optimized content which is created with three distinct functions:

* Search engine optimized content must deliver value to the readers of articles and blogs as well as the visitors who arrive at your site. Presenting quality content to prospective customers is the way you’re going to develop credibility and trust whether it is delivered via text, video, or podcast. Defining your audience and then delivering valuable information to it will ultimately lead to increased traffic that sees your site as a trusted resource.

* Search engine optimized content which caters to the search engines is the same content your prospective customers are going to see. Writing for two separate audiences, search engines and prospective customers, requires a balanced approach that many SEO’s miss. On the side of the search engines, this balance requires that content be deemed as relevant by the search spiders that visit regularly. Relevance is achieved by calculating keyword densities in the text for search terms that are being optimized. At the same time, the content must add value for the reader. 

* Lastly, search engine optimized content has to deliver conversions.  Presenting informative and compelling content to visitors must occur first to develop credibility and trust which will ultimately lead to conversions. The next phase for search engine optimized content is to lead site visitors through the conversion process. This can be accomplished by guiding visitors through this process while making the purchasing of products and services as simple and easy as possible. Clear calls to action for prospective customers combined with simple navigation through the process will raise your conversion ratio by encouraging them to buy and then walking them through a quick and easy process to accomplish it.

Successfully combining the art and science required of these functions may be somewhat challenging at first but simply being aware of what your search engine optimized content is intended to do will improve its performance drastically. Consistently creating search engine optimized content that serves these three functions will move your site up the rankings, deliver targeted traffic from search engines, and walk prospective customers through the purchasing process.  The Gervais Group can get you on the path to SEO success with your content using proven methodologies customized for your online business. For more information, visit:  SEO Companies

Gervais Group News and Advice - The Opportunity of Local SEO

Gervais Group LLC - News and Advice by Gervais Group Atlanta SEO Company - If your business relies on customers from its local area, you have to focus on driving those customers to your location using local SEO techniques. The primary advantage of focusing on local search is that you are competing only against the other businesses that are in the same industry and in the same area as your business. This makes local optimization a very cost effective solution that can yield results much faster than competing on a national or global scale.

Here are a few tips to maximize the returns of your local optimization efforts:

* Submit your website to local directories – Google, Yahoo, and Bing all have local search capabilities. These directories are now the primary venue that people use to find local products and services.

* Add your address and other contact information to the footer of each page – This helps to define your location with search engines and your potential customers. One thing to leave out; your email address. Advertising your email address will leave you with an inbox full of spam. Instead, allow visitors to fill out a form to email you without publishing your email address.

* Make your location part of the keywords you are optimizing – Add your location to your keywords to define your area of service. Searchers are increasingly using a city or county name along with their search terms. An example would be: “Smith City plumber”. Local SEO tactics can push you to the top of search engine rankings as your search terms become more specific.

* See what the others guys are doing – See what your local competition is doing in terms of their local SEO efforts. This will provide SEO opportunities for terms that have been overlooked.

* Optimize separate pages for bordering and/or nearby towns – This expands your reach while still keeping your efforts focused on your local area.

* Use your location’s abbreviations and/or nicknames – Local searches often include these terms instead of the full name of the town. Create separate pages for these search terms as well.

Local SEO provides a huge opportunity for businesses to reach out to their local audience in a much more cost effective manner than through traditional advertising. To see how local SEO can benefit your business visit: SEO Companies or call (866) 530 7703.